My story

Turn Chaos Into Order!

I design for outcomes, impacting business and user metrics. With thorough documentation and analysis, I ensure continuous improvement. My goal is to transform challenges into solutions that drive success and enhance user experiences.

My Favorites

My friends and colleagues often describe me as a family-oriented person who’s deeply in love with his wife and son. I’m passionate about nature and a big animal lover—especially cats. I’m genuinely in love with my work; it’s the one thing I truly enjoy doing and dedicate a lot of time to.I have a soft spot for cozy little cafés, where I love spending time reading, working, or simply unwinding. Traveling excites me, and I’m a thrill-seeker at heart—nothing beats the rush of riding my motorcycle at full speed.

My Experience

Trusted by These Amazing Companies Along My Journey

I’ve had the opportunity to collaborate with some incredible teams and companies that helped shape my path as a designer.

Okala

Senior product designer

Redesigned and updated the product to align with user needs and competitive standards, resulting in an increased order success rate

Jul 1, 2023

Mar 31, 2025

Okala

Senior product designer

Redesigned and updated the product to align with user needs and competitive standards, resulting in an increased order success rate

Jul 1, 2023

Mar 31, 2025

Okala

Senior product designer

Redesigned and updated the product to align with user needs and competitive standards, resulting in an increased order success rate

Jul 1, 2023

Mar 31, 2025

IFB

Product design lead

Designed a roadmap and strategy for the design team to redesign four internal products and one end-user product, focusing on improving usability and enhancing user experience based on user activities and needs.

Dec 1, 2022

Nov 30, 2023

IFB

Product design lead

Dec 1, 2022

Nov 30, 2023

IFB

Product design lead

Dec 1, 2022

Nov 30, 2023

Saba Tamin

Product design lead

Successfully led planning and design of five complex financial projects, delivering ahead of schedule with highest level of accuracy.

Sep 1, 2021

Mar 31, 2023

Saba Tamin

Product design lead

Successfully led planning and design of five complex financial projects, delivering ahead of schedule with highest level of accuracy.

Sep 1, 2021

Mar 31, 2023

Saba Tamin

Product design lead

Successfully led planning and design of five complex financial projects, delivering ahead of schedule with highest level of accuracy.

Sep 1, 2021

Mar 31, 2023

Niyazmandihaye Hamshahri

Product designer

Successfully addressed previous product issues, resulting in a significant surge in daily user visits from 110K to 250K, backed by statistical reports.

Aug 1, 2020

Aug 31, 2021

Niyazmandihaye Hamshahri

Product designer

Successfully addressed previous product issues, resulting in a significant surge in daily user visits from 110K to 250K, backed by statistical reports.

Aug 1, 2020

Aug 31, 2021

Niyazmandihaye Hamshahri

Product designer

Successfully addressed previous product issues, resulting in a significant surge in daily user visits from 110K to 250K, backed by statistical reports.

Aug 1, 2020

Aug 31, 2021

Rayanparsi

Senior UI/UX designer

Revamped UX of banking apps with creative design solutions, improving accessibility, speed, and security. Achieved a 35% user engagement rate and 23% increase in user trust.

Aug 1, 2018

Jul 31, 2020

Rayanparsi

Senior UI/UX designer

Revamped UX of banking apps with creative design solutions, improving accessibility, speed, and security. Achieved a 35% user engagement rate and 23% increase in user trust.

Aug 1, 2018

Jul 31, 2020

Rayanparsi

Senior UI/UX designer

Revamped UX of banking apps with creative design solutions, improving accessibility, speed, and security. Achieved a 35% user engagement rate and 23% increase in user trust.

Aug 1, 2018

Jul 31, 2020

Emersun

UI/UX designer

Streamlined e-commerce operations by merging seller and customer apps into a single app, resulting in a 35% increase in revenue in just six months.

May 1, 2017

Jul 31, 2018

Emersun

UI/UX designer

Streamlined e-commerce operations by merging seller and customer apps into a single app, resulting in a 35% increase in revenue in just six months.

May 1, 2017

Jul 31, 2018

Emersun

UI/UX designer

Streamlined e-commerce operations by merging seller and customer apps into a single app, resulting in a 35% increase in revenue in just six months.

May 1, 2017

Jul 31, 2018

Iran air

UI/UX designer

Successfully executed a local app (Jeppesen) for pilots that allowed them to access flight maps and checklists during flight, resulting in improved efficiency and safety.

Jun 1, 2015

Apr 30, 2017

Iran air

UI/UX designer

Successfully executed a local app (Jeppesen) for pilots that allowed them to access flight maps and checklists during flight, resulting in improved efficiency and safety.

Jun 1, 2015

Apr 30, 2017

Iran air

UI/UX designer

Successfully executed a local app (Jeppesen) for pilots that allowed them to access flight maps and checklists during flight, resulting in improved efficiency and safety.

Jun 1, 2015

Apr 30, 2017

My Skills

Outcome-Driven Problem Solving

I'm committed to improving metrics, not merely as an output, but as an outcome. I enjoy solving problems and creating value, and I see design as a tool to achieve that. I don't follow the design process because it's a rule! I 'utilize' the design process to create an outcome.

Design Documentation

Design documentation forms a crucial part of my work ethos. My thought and ideation processes are deeply intertwined with documentation. I have extensive experience in creating, enhancing, and managing design documentation across a multitude of tasks.

UX Measurment

Qualitative/Quantitative Data Analysis

Domain-Based Research Strategy

Design Documentation

Problem Reframing

Design Process Optimization

UI/Visual Design

Design System Management

Data-driven design

Outcome-Driven Problem Solving

Design Documentation

UX Measurment

Qualitative/Quantitative Data Analysis

Domain-Based Research Strategy

Design Documentation

Problem Reframing

Design Process Optimization

UI/Visual Design

Design System Management

Data-driven design

Outcome-Driven Problem Solving

Design Documentation

UX Measurment

Qualitative/Quantitative Data Analysis

Domain-Based Research Strategy

Design Documentation

Problem Reframing

Design Process Optimization

UI/Visual Design

Design System Management

Data-driven design

My Certifications

The Interaction Design Foundation

Mobile User Experience (UX) Design (2019-2020)

The Interaction Design Foundation

Emotional Design® (2019-2020)

The Interaction Design Foundation

Gestalt Psychology and Web Design (2019-2020)

The Interaction Design Foundation

Web Design for Usability (2019-2020)

The Interaction Design Foundation

UI Design Patterns for Successful Software (2019-2020)

The Interaction Design Foundation

Interaction Design for Usability (2019-2020)

My Educations

Shamshipour University

Associates Degree in Electronics

AZAD University

Bachelor of Electronic Engineering