introduction:

This app, designed specifically for women, is a unique platform that combines shopping and sustainability. It allows various businesses to create profiles, showcase their products, and sell them directly to users. Users can browse through a wide range of fashionable clothes, which are tailored to their size and style preferences. In addition to buying, the app also gives users the opportunity to resell items they’ve previously purchased, making it a circular marketplace for fashion enthusiasts.

• Designed an app for Hyl Co.

• My role was as a Product Designer.

Problem 1:

The first challenge is to help customers find the right set of clothes based on their body type. This means the app should have features that accurately identify and suggest clothes that fit each individual’s size and style, ensuring that the clothes are not only fashionable but also comfortable and well-suited to their body shape.

Problem 2:

This challenge means providing the conditions for retail stores to sell their products alongside Hyl Co. by subscribing to the app. It involves creating a space where stores can set up their profiles, display their products, and engage with customers, while ensuring that the shopping experience for users remains seamless and appealing.

Solution 1:

For the first problem, the solution could be to equip the app with an AI that allows it to capture the user’s measurements either through their phone’s camera or manually. Once this is done, the app can then tailor product suggestions based on the user’s size and style preferences, displaying them on the home page. After the user registers their measurements, either by scanning with the camera or entering them manually, the app will sort and show clothing options specifically suited to their body type.


Solution 2:

For the second problem, the solution involves giving each user the ability to create a store profile in addition to their personal one. Once the user’s store profile is created, they can upload their products to the platform, which will be available for sale alongside those offered by Hyl’s fashion designers. To ensure the products meet quality standards, the user’s store profile will need to be verified by our support team. Once verified, the user will be able to list their clothing items on the app, which can then be purchased by other users. This system allows users to become sellers on the platform, contributing to a diverse marketplace while maintaining a high standard of product quality. By enabling users to sell their items, it creates a circular economy where users can both buy and resell fashion products, enhancing the overall user experience and encouraging sustainable fashion practices.